(picture courtesy: http://www.fuelyourcreativity.com/left-brain-vs-right-brain-advertising/)
Just today somebody shared these pictures on Facebook and I was reminded of this brilliant advertising campaign carried out by Mercedes-Benz early this year. The beautiful illustrated spread shows creativity. free spirit and passion of the right brain vs. the familiar, accurate and linear nature of the left brain.
Though most of us must have read about the concept in the past, being a management student, this advertisement intrigued me as to how an ordinary individual can choose his line of career based on these parameters.
Good sales people tend to be more right brain – intuitive, subjective, creative. They are capable of creating these extremely attractive adverts stimulating the mind of an average customer to make the purchase decision.
People employed in the administrative or the technical fields are required to be more left brained. Their jobs relate majorly to carrying out monotonous tasks everyday. It's not like their jobs are not exciting enough. Ask a budding scientist the amount of joy he experiences on successfully completing an experiment and you'd know.
Entrepreneurs, too, could make a more effective use of the right brain. Their risk taking ability coupled with the creative genius(offered in abundance by the right brain) can actually transform into a successful business idea.
However, when any of these great people get into management which requires as much of the left brain thinking as of the right brain, things tend to go haywire. Good managers need to be not only logical and rational in their decision making, but also possess the right hint of gut and madness when it comes to finding out more efficient ways of managing limited resources.
Hence, Great managers need to be “whole-brained” since they lead with their right brain and manage with their left brain. Yes, you got it correct: WHOLE-ness is SOUL-ness.
